Privacy Policy for Actively Black Athleisure Wear

Last Updated: 06/03/2025

Actively Black Athleisure Wear ("we," "us," or "our") respects your privacy and is committed to protecting your information. This Privacy Policy explains how we collect, use, store, and share your data.

By using our mobile application ("App") and services ("Services"), you agree to this Privacy Policy. If you do not agree, please discontinue use of our Services.

1. Information We Collect

We collect only the necessary data to enhance the user experience and ensure the functionality of our app.

1.1 Information You Provide Directly

Contact Details: Phone number, email (for account registration and communication).
Account Information: Username, OTP (for authentication and security).

1.2 Device Information

Device ID: Used for push notifications (via OneSignal) and fraud prevention (to prevent multiple accounts and spam).

1.3 Fitness Data

Our app retrieves fitness data via Health Connect, a secure mediator between fitness apps and our app.
Health Connect does not store or process data itself but acts as a secure bridge.
We do not collect health data directly but only retrieve it with user consent.

Permissions We Use

READ_TOTAL_CALORIES_BURNED – To track and display total calories burned.

Why We Collect This Data

To display fitness progress in the app.
To reward points based on activity.

User Control & Data Revocation

Users can manage and revoke access to their fitness data by adjusting Health Connect settings in their respective fitness apps.
If a user removes Health Connect access, our app will no longer receive any fitness data.

2. How We Use Your Information

We use your data strictly for the following purposes:

Providing services such as order processing, shipping, returns, and account management.
Detecting and preventing fraudulent activity.
Customer support and communication, including responding to inquiries.
Enabling app features, such as fitness tracking and notifications.
Rewarding users based on fitness activity.

3. How We Share Your Information

We only share necessary data with:

Health Connect: Acts as a secure bridge to retrieve fitness data from connected apps.
OneSignal: Sends push notifications to keep users updated.

We do not sell or share user data with advertisers or third-party marketers.

4. Legal Basis for Data Collection

We collect and process user data under the following legal bases:

User Consent – Users must explicitly allow data collection before it occurs.
Performance of Contract – Some data is required to provide essential app features.

Users can grant or revoke access at any time via device settings.

5. Data Retention Policy

Data is stored until the user submits a deletion request.
If a deletion request is made, the data will be permanently deleted within 7 days.
Users cannot delete their data directly; they must submit a deletion request via our Account Deletion Page.
Account-related data may follow Shopify’s privacy policy

6. Data Deletion

Users can request the deletion of their data and personal information at any time.

To permanently delete their account and all associated stored data, users should visit our Account Deletion Page.
Upon receiving a deletion request, all user data will be removed from our servers within 7 days.
Uninstalling the App does NOT delete stored data—a formal deletion request must be made.

7. Data Storage & Security

We implement strong security measures to protect your data, including:

Encryption & Secure Storage to safeguard sensitive data.
Access Controls to prevent unauthorized data access.
Regular Security Audits to ensure compliance with industry standards.

Sensitive fitness data is never shared with third parties.

8. User Rights Under GDPR & CCPA

Users have the following rights regarding their Fitness data:

8.1 GDPR Rights (for EU Users)

Right to Access – Users can view their calories burned history in the Activity History section of the App.
Right to Delete – Request removal of stored data.
Right to Withdraw Consent – Revoke data permissions at any time.

8.2 CCPA Rights (for California Users)

Right to Know – Users can view their stored calories burned history directly in the Activity History section of the app.
Right to Delete – Users can request permanent data deletion.
Right to Non-Discrimination – Users will not be denied services for exercising their privacy rights.

9. Compliance Statement

This Privacy Policy complies with GDPR, CCPA, and industry-standard data protection guidelines.

Our App ensures that all collected data is handled securely and responsibly, giving users full control over their information.

10. Updates to This Policy

We may update this Privacy Policy periodically.

Any significant changes will be communicated to users through the app.
The latest update date will always be mentioned at the top of this document.

11. Contact Us

If you have any questions, concerns, or wish to request data deletion, please contact us:

Email: contact@activelyblack.com